IN one honest and captivating fashion, Nike co-founder and CEO Phil Knight shares the story of the shoe company’s formative years as a start-up. It was an uphill task that saw tenacity triumph over obstacles. Nike it now one of the world’s most iconic profitable brands.

I would recommend this fascinating memoir to any start-up founder, who may feel that he/she is on the edge of a cliff. In 1962, fresh out of business school, Phil Knight borrowed USD50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan.

Phil Knight

Selling the shoes from the trunk of his car, Knight grossed USD8,000 his first year. Today, Knight’s net worth stands at USD36 billion. In the age of entrepreneurship where many start-ups are mushrooming because of technology-the memoir can provide invaluable lessons for founders.

One more thing; in the book, Knight finally reveals the man behind the swoosh-logo. One of the lessons to reap from the book is that: age might not be a factor when it comes to creating a business. At 24, Knight decided to take the unusual path, to start his own business—a business that has become a household name.



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