GOOGLE is pushing off the rail other competitors in the travel industry with its innovative products that gives the company an edge by collecting massive personal data. Travel companies such as Expedia and TripAdvisor are already feeling the pinch.
Having a sea of the people’s personal data is making it swift for Google to push other competitors in the travel industry aside.
Google uses its tremendous resources, technology prowess, and vast troves of personal data to hone its travel products.
According to a report by Skift, “Google enters 2020 with more or less one stop shop travel pages with all of these services available. It’s also jamming them into Google Maps, which is well on its way to becoming a super app for travel, local services, navigation, transit directions, and more.”
In addition, “Recent Google Maps tweaks include giving users the ability to see all of their flight and hotel reservations simultaneously, hotel bookings, dining reservations, and a feature where commuters in 30 countries can view rideshare and bike options to begin or continue their journeys to or from bus or rail stations.”
If travellers are Gmail users-which is highly likely- Google mines their emails and collects virtually all of their travel itineraries, including favourite airlines and airport, departure times, and preferred seat types.
Google also knows which YouTube videos you watch and which Android apps you download. It knows what is on your Google Calendar the report noted.
The only untouched territory for Google is China where the regulatory environment created the Great Fire Wall. Although the company has been subjected to fines in Europe, according to Margrethe Vestager, the European commissioner for competition, “a plan to level the playing field between Google and its retail competitors has so far not really worked.”